Champions Drive Bourbon Collection
“Celebrate JMU’s Legacy with a Premium Bourbon Experience”
Introducing Our F-Lot Bourbon
The Collection
The Champions Drive Collection is a celebration of James Madison University’s unwavering pursuit of excellence, both on and off the field. This exclusive series of premium bourbons honors the rich history of JMU Athletics, where the “Drive for Success” has fueled countless championship moments. Each bottle in the collection showcases a unique “J,” “M,” or “U” top, inviting fans to collect all three to complete their set. A portion of each purchase supports the Montpelier Collective, driving NIL fundraising efforts to empower athletes and help sustain championship programs.